Today we’re going to talk about syndicating your website content to grow brand, traffic, authority, and leads!
In the last couple of episodes, we’ve been talking about lead generation through content marketing
The costs of leads from advertising are not in your control and will only keep rising in the future.
You turn off your ads and the lead generation is over.
Radio, tv, direct mail, PPC, and social media advertising can all be made to work great but you don’t own the delivery platforms nor control the pricing.
And the leads from those platforms are cold - they don’t know your company yet. They definitely don’t like or trust you yet.
But with high-quality content on your website…
You own the content
You own your website
It stays up as long as you want it to stay there
If done well, the content can generate leads for months, years, or even decades.
Now let’s look at syndicating that content to exponentially increase its power to generate great high-quality yet low-cost leads.
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www.battleplan-marketing.com/podcast/
Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
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