The Battle Plan Marketing Podcast

It’s Time To Update Google Analytics - BPMP #93

May 04, 2022 Mark Ambrose Season 1 Episode 93
The Battle Plan Marketing Podcast
It’s Time To Update Google Analytics - BPMP #93
Show Notes

Today we’re going to talk about the new Google Analytics 4 (GA4) plus why and how your service company should use it.

Google recently sent an email notice to connect GA4 to your site now because they will sunset the current Universal Analytics version in July 2023.

If you don’t start your GA4 now it won’t show any event, conversion, or audience data until you do.

So start now so you have at least one year of data in there to help you make informed decisions for ads, content marketing, offline ads driven to URLs, etc.

Join us for this short reminder on how to best use GA4 for your service company.

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