Today we’re going to talk about content marketing tips for home service contractors.
What is content marketing?
Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet.
Those are two separate processes so let’s look at creating content first and WHY your company may want to do so.
The answer to WHY is to simply to grow your business. To generate more traffic to your website, more opt-ins to your email list, and more prospects and sales to your business.
With most of the world’s attention on the Internet today, your company needs to be producing and promoting content that can attract the eyeballs and ears that matter to your business.
If you haven’t realized that yet, then your company is probably in jeopardy in the long run. Word of mouth business will only get you so far and being able to scale that word of mouth should be very attractive to you.
So we all know WHY you should be creating content that attracts your ideal prospects and customers, the next step is WHAT kind of content you should create.
Join us in the discussion to help use content to grow your business.
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Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth