The Battle Plan Marketing Podcast

Why You Should Use Case Studies In Your Marketing - BPMP #78

January 19, 2022 Mark Ambrose Season 1 Episode 78
The Battle Plan Marketing Podcast
Why You Should Use Case Studies In Your Marketing - BPMP #78
Show Notes

Today we’re going to talk about why you should use case studies in your marketing!

The first thing most people do when looking for a service company is ask their friends and family if they know anyone they can trust.

We already know that over 80% of consumers look for online reviews about a product or service before they decide what to buy and who to buy it from.

The bigger the job, the more in-depth research your prospects will do.

If you’re selling solar energy systems, a new roof, or plumbing repipe of the whole house, you can bet that most of your prospects are doing their homework first.

In fact, if most of your sales are coming from people who haven’t done a lot of online research, that means your online content is not good enough to attract the majority of your prospects.

Let’s dive in and explore one of the most powerful marketing tools you should be using!

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Battle Plan Marketing®
Next-Level Marketing for Contractors
Analysis - Strategy - Growth
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing