Today we’re going to talk about 7 key segments of your business that you should invest more thought & capital in because they’re actually more important than lead generation.
And since the service business can only run with a steady stream of new prospects and jobs coming in, that might sound like a crazy statement, but I’ll bet you’ll completely agree by the end of this podcast.
Why?
Because investing in these 7 segments of your business will not only generate leads - they’ll be great leads who already know, like, and trust your company.
And the annual return on investment or ROI is better in these 7 segments than you’ll get with cold ads thru direct mail, radio, tv, online PPC, or social media ads.
So let’s take a look at the list and then touch on how you can make each segment work better for you.
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