Today we’re going to talk more about google ads.
If you run Google Search ads and want to lower your costs and increase conversions, then this episode is for you.
As you probably know, Google ads promote the use of smart bidding strategies for search ads.
These automated bidding campaigns target specific goals such as:
maximize conversion value
targeted cost per action / lead (CPA)
targeted return on ad spend (ROAS)
We are normally not the biggest fans of smart bidding campaigns because they don’t work for all campaigns despite how brilliant Google claims their AI is.
But we’ve been testing these Performance Max Campaigns on several client accounts for the last 30 days and so far we like what we’re seeing.
Let's dive in and see what might be perfect for your service company and expand your online advertising to include text, display, and video ads.
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