The Battle Plan Marketing Podcast
Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at https://www.battleplan-marketing.com.
Episodes
154 episodes
[Interview] - Financial Accounting For The Trades with Brett Neal - BPMP #154
Today we have a special guest on the podcast, Brett Neal, CPA, and Co-owner of High Velocity Accounting, who specializes in working with home service companies.Running a service business is hard, and getting the numbers right is the mos...
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Season 1
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Episode 154
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36:07
[Interview] - Protect Your Home Service Company With H.R. Compliance - BPMP #153
Today we have a special guest on the podcast, Ian Schotanus, the “H.R. Guy”, and co-owner of The Big Picture Consulting.Is your company compliant with payroll and Human Resources?If you have employees, you are subject to payroll...
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Season 1
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Episode 153
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45:35
[Interview] - Impacting Booking Rates, Customer Experience, Reviews & More With CSR Training - BPMP #152
Today we have two special guests on the podcast, Angie Snow and Michelle Myers, Co-Founders of The CSR Academy.If you ever wanted to know how to grow your business fast without spending more money on ads, this is the episode for y...
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Season 1
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Episode 152
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24:59
[Interview] - How Branding & Creating Raving Fans Grows Your Plumbing Biz - BPMP #151
Today we have a special guest on the podcast, Chris Vozzo, Owner & GM of Poseidon Plumbing in Mebane NC.Chris is a superstar when it comes to branding his business and turning customers into raving fans.We had a great discus...
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Season 1
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Episode 151
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42:58
Interview] - Fast In-Home Financing Can Increase Sales 30% with GoodLeap - BPMP #150
Today we have a special guest on the podcast, Erica Leonor, the Director of Business Development with GoodLeap.com, a consumer financing company specializing in helping home service companies fund more customer projects.If you’re lookin...
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Season 1
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Episode 150
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35:52
[Interview] - Stop Leaking Leads With A.I. and Trained Professionals - BPMP #149
Today we have a special guest on the podcast, Lynn Wise, Founder of Contractor In Charge, who specializes in helping home service companies use A.I. and trained professionals to capture, qualify, and book more leads.Contractor In Charge...
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Season 1
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Episode 149
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26:56
[Interview] - Harnessing Proven Systems To Attract, Hire, & Keep Top Talent - BPMP #148
Today we have a special guest on the podcast, Ryan Englin, Founder of Core Matters, who specializes in teaching home service companies how to consistently attract, hire, and keep top talent.There’s even a FREE book on the subject availa...
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Season 1
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Episode 148
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48:17
[Interview] - Harnessing Culture & Community To Grow Business with Maximum Plumbing - BPMP #147
Today we have a special guest on the podcast, Donald Hoskins of Maximum Plumbing with locations in Ohio and Kentucky.In just a few short years, Don has used integrity, culture, and community to launch and grow his plumbing business....
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Season 1
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Episode 147
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45:17
[Interview] - How To Make Your Plumbing Company Five-Mile Famous by PlumbSmart - BPMP #146
Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC.Don is a super skilled and successful operator and openly shares his journey of starting his residential service company in 2008 at the h...
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Season 1
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Episode 146
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59:08
[Interview] - Marketing & Growing Your Brand Locally with MyGuy Plumbing & Drain - BPMP #145
Today we have a special guest on the podcast, Ryan Matthews, from MyGuy Plumbing & Drain out of Tom’s River NJ.Started in 2018 Ryan has taken the company an impressively long way in just a half-dozen years or so.With over 12...
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Season 1
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Episode 145
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46:00
[Interview] - How To Make Maintenance Plans More Attractive & Profitable - BPMP #144
Today we have a special guest on the podcast, Dan Goodman, from Building36.com to talk about how to power up your annual maintenance plans or give you the tools to create one your customers will want.Annual maintenance plans are an exce...
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Season 1
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Episode 144
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50:30
[Interview] - How & Why Local Businesses Should Use Video Effectively (Sky Blue Creative) - BPMP #143
Today we have a special guest on the podcast, Pat Taggert, Founder of Sky Blue Creative.Every small business owner in any sector should listen to this episode!Using video for local business is more important than ever.In...
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Season 1
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Episode 143
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1:00:07
[Interview] - How To Effectively Use PR & Press Releases to Grow Locally - BPMP #142
Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure.A true master of...
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Season 1
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Episode 142
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50:32
[Interview] - Building A Plumbing Business In A Rural Location with 608 Plumbing - BPMP #141
Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin.As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community inv...
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Season 1
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Episode 141
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50:17
[Interview] - How To Dial In Your Services & Motivate Your Team With Ray Snesrud - BPMP #140
Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota.After sub-contracting with builders for over 13 years Ray first tested and then changed his business m...
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Season 1
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Episode 140
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57:22
[Interview] - Best Practices for Recruiting by Contractor Staffing Source - BPMP #139
Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source.Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent.Paul has ...
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Season 1
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Episode 139
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47:54
[Interview] This Tool Makes Slab Leaks & Plumbing Reroutes Much Easier [with Carl Larkin] - BPMP #138
Today we have a special guest on the podcast, Carl Larkin, Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC.If you’re a pl...
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Season 1
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Episode 138
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56:18
[Interview] - Profit First Accounting, Fractional CFOs, and Why It’s All About the Numbers [with Susanne Mariga, CPA, CGMA] - BPMP #137
Today we have a special guest on the podcast, Susanne Mariga, CPA, CGMA, and Founder of The Mariga Group out of Houston, Texas.Susanne specializes in high net-worth tax strategies for 7 and 8-figure entrepreneurs using the very popular ...
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Season 1
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Episode 137
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40:51
[Interview] - Golden Nuggets Of Knowledge From 17 Years In The Home Service Trenches [with Ben Davis] - BPMP #136
Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho.After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it ...
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Season 1
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Episode 136
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1:04:36
[Interview] - How To Become Great At Hiring With The Contractor Connection - BPMP #135
Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection.Like most of you, Matt found the hiring and training of the team members to be one of the mos...
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Season 1
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Episode 135
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49:46
[Interview] - How A Service Biz Can Simplify & Scale Hiring, Onboarding, & Training With Tools & Technology! - BPMP #134
Today we have a special guest on the podcast, Stephen Rhyne, CEO of Conveyour.com. Our previous episode featured the tool, WhoHire, which uses AI and behavioral data for the hiring process. And it’s an awesome ...
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Season 1
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Episode 134
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52:13
Interview with Who Hire’s Jonathan Porter-Whistman - BPMP #133
Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss.If you’re seeking proven solutions that make the hiring process both simpler and more ef...
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Season 1
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Episode 133
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1:06:58
Interview with Ward Plumbing, Heating & Air’s Brad Waldrop - BPMP #132
Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina.Ward PH&A has been in business since 1977 and Brad and his co-owners bought the co...
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Season 1
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Episode 132
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1:08:43
Interview with Al Fagundes Plumbing & Heating - BPMP #131
Today we have a special guest on the podcast, Al Fagundes, founder and owner of A. Fagundes Plumbing & Heating is located in NE Massachusetts.Al’s been in business for over 17 years and started as the sole technician and a single tr...
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Season 1
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Episode 131
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50:43
Interview with Your Call Boss’s Nikki and John DeCausmaker - BPMP #130
Today we have two special guests on the podcast who help home service companies increase their booking rates with professional answering services and virtual assistants.Nikki and John DeCausmaker are the owners of Your Call Boss.
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Season 1
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Episode 130
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55:48