New FTC Guidelines for soliciting customer reviews - BPMP #113 Artwork

The Battle Plan Marketing Podcast

Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at https://www.battleplan-marketing.com.

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New FTC Guidelines for soliciting customer reviews - BPMP #113

October 12, 2022 • Mark Ambrose

Today we’re going to talk about some important updates to US laws on acquiring and displaying customer reviews.

The Federal Trade Commission (FTC) recently fined online retailer Fashion Nova $4.2 million for blocking negative reviews of its products from being published on its website.

There have been many other companies fined by the FTC for this and related practices, but this latest one has triggered new FTC rules & guidelines for all companies as of Sept. 13, 2022.

The FTC also warned that “companies can be held responsible for what these review service providers do on their behalf, so companies should understand how to review software vendors to generate the results they offer.”

So let’s dive in and see what the new rules are so you don’t get in trouble.

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