Today we’re going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential.
While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing’s search engine.
Bing also powers Yahoo’s search engine, and the two combined account for about 4% of all US searches.
So ignoring Bing is the same as ignoring a significant sized pool of potential customers.
Do so at your own risk and loss.
Let’s look at 15 valuable tools that Bing provides that you should be evaluating and using to help optimize your site and it’s ability to attract traffic.
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Analysis - Strategy - Growth