Today we’re going to talk about how to maintain and optimize your Google ads campaigns.
In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for.
So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads.
First let’s talk about what two problems we’ve been seeing lately and then we’ll get into some regular maintenance tips and best practices you should deploy to avoid wasting money on your account.
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Analysis - Strategy - Growth