Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.
What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.
Directories you’re probably familiar with are Google My Business / Google Maps, Apple Maps, Bing Places, Yelp, Home Advisor, Angi, Facebook, and LinkedIn.
But there are literally thousands of others, and some of those are very important to your business success.
First let’s take a look at how these structured business listings can hurt your business and it’s ability to rank in search engines as well as the major directories you’re familiar with.
Then we’ll talk about how they can also help your business in both of those areas as well.
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